Verhuurdomein: ideaal voor al uw tijdelijke activiteiten

Een Verhuurdomein is eigenlijk een soort billboard, maar dan op het internet. Ideaal om gedurende een bepaalde tijd een speciale actie of een een productintroductie te ondersteunen. U verwijst eenvoudig naar uw Verhuurdomein in uw advertenties, folders, radio- en tv-spots of zelfs op uw relatiegeschenken.
Een voorbeeld: een bank introduceert een manier in zelf online de hypotheekkosten te berekenen. Speciaal hiervoor kan de bank een Verhuurdomein met de naam www.hypotheekkosten.nl bij ons huren. Op deze manier worden geïnteresseerden meteen naar de juiste plek geleid. Ook als u al met een website op het internet vertegenwoordigd bent, is een Verhuurdomein dus interessant.
Momenteel hebben wij 1500 Verhuurdomeinen op voorraad, onderverdeeld in 30 categorieën.

Verhuurdomein: hoge trefkans, flexibel en betaalbaar

Onze Verhuurdomeinen zijn permanent aangemeld bij de grote Nederlandse en internationale zoekmachines. Alleen al de voor de hand liggende namen van onze Verhuurdomeinen geeft een bijzonder hoge trefkans. Zoekmachines zoeken namelijk in eerste instantie op domeinnaam. En pas daama aan de hand van keywords en de rest van de tekst. U krijgt dus alleen al veel bezoek van mensen die gewoon in algemene termen in toetsen waar ze naar zoeken. Koppelt u uw Verhuurdomein aan uw website, dan krijgt u daar ook meteen extra bezoekers. U zult begrijpen dat een domeinnaam reclame-studio.nl bijzonder hoog scoort wanneer iemand zoekt op de trefwoorden reclame en studio.

Een Verhuurdomein geeft u grote flexibiliteit. U bepaalt immers zelf hoe lang u het Verhuurdomein wilt huren? Voor een andere actie huurt u eventueel gewoon weer een ander, passender Verhuurdomein.

U kunt een Verhuurdomein al huren vanaf een periode van 3 maanden. Er is geen maximum aan de huurtermijn. Daarmee past een Verhuurdomein eigenlijk altijd binnen uw budget.

Meer informatie over namen en prijzen kunt u bellen naar 088 7788200.

Make It Easy For People to Find You
03/12/2001
by Dr. Michel Fortin

Due to the growing overload of information on the Web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want. More and more people would love to skip search engines and their plethora of irrelevant, or misleading, links. And many attempt to reach Web sites directly by typing plausible URLs into their browsers.

Beyond generic names, domain names that are short, easy to pronounce and easy to remember have considerable mnemonic value. A mnemonic is a device (such as a word, symbol or sound) intended to assist in recall. If a domain name carries some mnemonic value, it will increase traffic on its own. The more generic or mnemonic a name is, the more valuable it is.

Several interesting case studies include the acquisition of the domain name "art.com" by an online lithograph seller, originally named "art-u-frame-it.com," for a whopping $450,000 USD. Rumor has it that traffic and sales have soared almost immediately. But another case is the domain name "business.com," which recently sold for an incredible $7.5 million. And that's not a rumor!

Nevertheless, while the availability of domain names let alone good ones is shrinking, here are five basic guidelines to follow when registering yours. Try to follow these as much as you can and your chances of creating instant traffic will be multiplied -- I call them the "5 S's:"

1.Suggestive
2.Spelling
3.Suffix
4.Size
5.Singsong

First, choose a suggestive name, one that communicates the main benefit if not at least the nature of the Web site. Benefit-based domain names have a multitude of advantages beyond ease-of-recall, including credibility. For example, if you sought a financial planner and were given a bunch of URLs, would you choose http://www.nafep.com? Or http://www.investright.com?

Second, make it easy to pronounce and hard to misspell. Don't forget this number one rule in choosing names: "If you have to spell, say farewell!" Think of the people trying to find the Web site. Make it easy for them to do so and avoid anything that impedes the proper spelling of the domain name.

For instance, avoid hyphens (like http://lets-make-a-deal.com), numbers (like http://www.4you.com), hard-to-pronounce words (like http://www.akamai.com or http://www.heitml.com) or acronyms (like http://dfps.com). Unless you are IBM, AOL, CNN, BMW or some other, already well-known brand, avoid acronyms or initials at all costs -- they are probably the worst of the bunch.

In short, make the name intuitive. Words that are easily or commonly misspelled will impede traffic. For example, take these simple spelling tests: One is available at http://www.sentex.net/~mmcadams/spelling.html and the other at http://home.vicnet.net.au/~ozideas/16sp.html. Now, how many words did you misspell? Chances are at least one. If a name contains any such words then the chances of losing potential traffic are significant.

On the other hand, if an acronym makes a name easy to pronounce, easy to remember and shorter, then go for it. In fact, this is the third guideline: The shorter it is the better. For example, which one would you remeber the most and have the least amount of trouble (or potential for error) in typing into your browser: YetAnotherHierarchicallyOrganizedOracle.com? Or Yahoo.com?

Next, "dot-com" it. Being the most popular suffix, its mnemonic value is as great as that of short domain names. Actually, more and more companies are dropping the "http://" and "www" from their URLs, particularly in advertising. And it will be soon, "As society embraces the Internet," says Martin Lindstrom in "Brandbuilding on the Internet," that the "dot com will disappear too" (for more, see http://gt.clickz.com/cgi-bin/gt/wi/bm/bm.html?article=1073).

Finally, the fifth guideline is to use repetition. Repetitious sounds are pleasing to the ear and add a singsong quality. As the adage goes,"Repetition is the parent of learning." By making the pronunciation simpler, repetition, such as with rhymes and alliteration, helps to turn names into "hooks."

For example, http://www.nobrainerblinds.com, http://cocacola.com and http://www.sitesell.com have that pleasing, singsong quality. Also, strong-sounding or "choppy" consonants (like the sound of "P," "D," "T" and "K"), used particularly at the beginning, help recall by adding emphasis. They are called plosives. And according to naming guru Steve Rivkin, "It makes linguistic sense to start a brand name with a strong-sounding consonant or a plosive" (see http://www.namingnewsletter.com/Plosives.html).

Ultimately, if you already possess a domain name that breaks any of the above rules, register a second one and point it to your Web site's IP address, which is your site's Internet location. Many Web sites have two, three or even more names pointing to the same IP for increased visibility.

It is unclear if this is true, but hyphens can be used in this case to maximize search results. A good strategy is to register both versions
(such as one with the hyphen and one without it), and point both of them to the same IP address. The added advantage is that keyword-based domain names often rank higher on most search engines. With a name such as "stock-tips.com," the keywords "stock" and "tips" may cause the site to be ranked higher.

In essence, make it easy for people to find the site, for the easier it is to find it the easier it will be to draw traffic to it -- and to do so without any form of advertising. And think like your visitors and the keywords under which they will likely find your site. The more you do the more traffic you will generate.

-- Michel Fortin is an internationally acclaimed and highly sought-after consultant whose marketing advice has helped countless clients earn millions of dollars in record time. He is also senior editor of Internet Marketing Chronicles, a weekly newsletter with 125,000 subscribers, as well as the author of four books. His latest book, "Power Positioning Dot Com" reveals how to keep your product or service indelibly carved into your prospects' uppermost consciousness at all times. Check out the cool, interactive device on the site that puts your business "center stage." http://www.roibot.com/pp.cgi?R17909_sh031201a